I was surprised to see how many of you really resonated with my “Etsy Journey” post. I had lots of comments from people either with very young shops or who have been strongly considering opening an etsy shop. In my opinion, if you’ve really been wanting to try Etsy out, go for it. At 20 cents a listing it’s very inexpensive to try if you sell something etsy and paypal each take a small percentage but if not all you’re out is the initial 20. Here are a few tips I have for those of you who might be just getting things started or re-started.
- Put all your information up. Fill out the shop policies section, the profile section, and every other section there is to fill out on Etsy. This will help you think through many possible scenarios you may encounter as a shop owner and it will answer important questions for your potential costumers. Also don’t forget to add a banner, featured items, profile pic etc.
- If you haven’t already, buy something on etsy and leave feedback. This serves afew purposes. It teaches you how things work and puts you into the mindset of a customer so you can better anticipate what questions your potential customers may have and gives you the opportunity to get feedback. Hopefully your experience will be good and you’ll leave good feedback. If the shop owner doesn’t leave you feedback send him or her a message explaining that you are trying to build up your feedback and asking if they would mind leaving your feedback for the purchase you just made. That way when customers get to your shop they will see a positive percentage (sometimes having no feedback makes people nervous).
- If you haven’t written up a listing write one up. Then look at it from the view point of a customer. Are there multiple pictures that show different angles, sides and details? Is the sizing, color, etc. clear (write it in words in the listing AND if possible show it in a picture)? Do you explain what the turnaround time is? Use all your tags.
- Fill up your shop. The short of it is that most successful shops have many pages of listings. Each page has 24 items. I’m tempted to suggest trying to shoot for a full page of items to start. But unless you just have stuff sitting around you probably don’t want to make up a bunch of things that you’re not sure will sell yet. So I think 10 would be a solid start. On the other hand I have purchased something from a shop that only had 4 items. Part of filling a shop is to let potential costumers know that you’re serious. Unless you have a ton of good feedback a shop with just a few items might make customers doubt how serious to take the shop. While all the shops I’ve seen that are really successful on etsy have pages of items I fully believe that it’s possible for a shop to just sell only a few and do well. One shop I saw that sold seasonally just had a few items she’d relist over and over and remake them and that worked well. Another option would be to make multiple listings of the same item (assuming you either have multiples made or are prepared to make multiples).
- Etsy will let you write up a bunch of listings and save them as drafts so you can post them later when you’re ready. I like to stagger listings so that they are at least an hour apart. While it’s tempting to put all your listings in at once if you stagger them you have more of a chance to hit different groups of shoppers that are on the site at different times.
Also please understand that all of these”tips” are based on my personal experiences so please take them with a grain of salt. These are just things that I’ve noticed have worked for me but one of the great things about etsy is how different each shop and approach can be.
To see more of these etsy related post check out my etsy life tag (I will be adding more regularly so check back in, next week I’ll share a little bit about shipping).